A QR Code (it stands for "Quick Response") is a mobile phone readable barcode that's been big in Japan forever, broke into Europe a while back, and is now getting traction globally.
In its simplest sense think "print based hypertext link" - simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, it will fire up its browser and go straight to that URL.
But it doesn't stop there - a QR Code can also contain a phone number, an SMS message, V-Card data or just plain alphanumeric text, and the scanning device will respond by opening up the correct application to handle the encoded data appropriately courtesy of the FNC1 Application Identifiers that are embedded in the encoded data.
QR Codes can be used on Lions brochures, flyers, even Christmas Cake boxes to drive people to your clubs website, provide them with your club contact details, and further information on Club activities etc. ...All with a single click of their smart phone!
To generate your own QR Codes and to learn more about this technology, go to http://www.qrstuff.com
To watch some interesting videos and learn more about QR codes and their applications, go to http://www.qrstuff.com/qr_codes.html
If you require specific information or assistance, please contact the IT Chairman on firstname.lastname@example.org